THE HUNGRY TOAD
Boulder, CO
BRAND STRATEGY & DEVELOPMENT
The Challenge: The Hungry Toad, a beloved British pub in Boulder recently bought by new owners, needed to increase brand awareness and engagement in a competitive dining market. With a rich history and a loyal local following, the goal was to modernize and update the restaurant's design and food quality and boost its digital presence while remaining true to its community-driven roots.
OUR ROLE
SITE DESIGN
BRAND EXTENSION
CONTENT CREATION
SOCIAL STRATEGY
ENGAGEMENT CAMPAIGNS
SOCIAL MANAGEMENT
GRAPHIC DESIGN
The Approach: To elevate The Hungry Toad’s online presence, we implemented a completely redesigned website alongside a dynamic social strategy. Through editorial photography, interactive content, and strategic posting, we created an engaging digital experience. Influencer collaborations and targeted social ads expanded reach, while storytelling-driven captions and consistent branding strengthened community connections.
The Execution: We built a curated social media feed with a cohesive brand voice and aesthetic, featuring high-quality visuals that captured pints, plates, and pub culture. Storytelling-driven captions highlighted the pub’s history, signature dishes, and customer experiences, while monthly content pillars ensured consistent promotion of events, specials, and community engagement.
The Results: Follower growth has increased by 35% in three months, accompanied by higher foot traffic, as customers engage with our social media posts and visit the pub based on featured content. Additionally, we are fostering stronger community ties with a growing network of regulars, new patrons, and online advocates who share their experiences.
“Another shoot with G&G—and once again, I’m in awe of their talent and their uncanny ability to understand the assignment every single time. We’re so lucky to have Justin and Kelsey in our corner—not just for their creative brilliance, but for how they bring our ideas and businesses to life. We love you guys!”
— Bonnie Rada, Co-Owner & #1 Fan